What Did People in Seoul Read This Spring and Summer?
What people read can say a surprising amount about what is happening around them. In Seoul, the bestseller lists of 2026 tell a particularly interesting story. The most popular books have not simply been new releases. Some were rediscovered because of movies, some because of television or social media, and others because readers started recommending them to one another. So what changed between spring and summer? Spring: A Season of Fiction Spring began with fiction firmly in the spotlight. Andy Weir's Project Hail Mary was one of the biggest stories of the season. The novel spent weeks at the top of Kyobo Book Centre's bestseller list, helped by the popularity of its film adaptation. By late April, it had remained at No. 1 for five consecutive weeks. Other novels were also prominent. Kim Ae-ran's I Said Goodbye climbed rapidly after the author appeared on a television interview program. By late April, the book had risen 29 places in one week to reach the overall top 10. ...